VP CREATIVE DIRECTION

CAMPAIGN CREATIVE DIRECTION

CAMPAIGN CREATIVE DIRECTION

March & April, Palm Beach
As Creative Director, I developed and directed our Spring campaign shoot in Palm Beach, bringing the season’s vision to life through vibrant locations, styling, and elevated imagery.

March26_18_SloaneShirtAdelyn_0567.jpg
April26_05_RobinTankWinnieSkirt_2630.jpg
March26_20_JameySweaterAdelynSkirt_0709.jpg
April26_09_BrittShirtLemonArdisSkirt_2607.jpg
April26_08_SloaneShirtCooperShorts_3341.jpg
April26_14_KalindaDressWhite_1003.jpg
Cocktail_Party_2245.jpg
LivingRoom_Group_1326.jpg
Cocktail_Party_2414.jpg
MrBs_Interior_3_Quinn_3685.jpg
LivingRoom_Group_1378.jpg
MrBs_Interior_4_Quinn_DJbooth_3782.jpg
March26_01_AdelynSkirtPAISLEY_1507.jpg
March26_02_MarleyDress_1904.jpg
March26_03_KingsleyDressSEAFOAM_1983.jpg
March26_05_KingsleyDressZEBRA_LivingRoomGroup_1697.jpg
March26_07_PearlSweaterOpalTank_0903.jpg
March26_05_KingsleyDressZEBRA_LivingRoomGroup_1774.jpg
March26_15_OrlaDressToile_Double_03_0722.jpg
March26_14_WinnieSkirt_0871.jpg
March26_17_FredaDress_0443.jpg
March26_30_GoldieTopPinkGroup_2016.jpg
March26_19_MathaBoucleSuttonShirtFenwickSkirt_1259.jpg
March26_34_EvergladesOrlaDress_2976.jpg
Beach_Shoot_2286.jpg
Beach_Shoot_2282.jpg
Beach_Shoot_2267.jpg
Beach_Shoot_2295 1.jpg

May & June Campaign

Catalog Copy & Storytelling

Screenshot 2025-10-03 at 6.27.59 AM.png
Screenshot 2025-10-03 at 6.28.06 AM.png
Screenshot 2025-10-03 at 6.28.14 AM.png
Screenshot 2025-10-03 at 6.28.24 AM.png
Screenshot 2025-10-03 at 6.28.34 AM.png
Screenshot 2025-10-03 at 6.28.41 AM.png
Screenshot 2025-10-03 at 6.28.50 AM.png
Screenshot 2025-10-03 at 6.28.59 AM.png
Screenshot 2025-10-03 at 6.29.07 AM.png
Screenshot 2025-10-03 at 6.29.15 AM.png
Screenshot 2025-10-03 at 6.29.23 AM.png
Screenshot 2025-10-03 at 6.29.31 AM.png
Screenshot 2025-10-03 at 6.29.37 AM.png
Screenshot 2025-10-03 at 6.29.45 AM.png
Screenshot 2025-10-03 at 6.29.53 AM.png
Screenshot 2025-10-03 at 6.30.00 AM.png
Screenshot 2025-10-03 at 6.30.08 AM.png
Screenshot 2025-10-03 at 6.30.16 AM.png

Creative Design Concept, Spring/Summer 2026

Screenshot 2025-10-03 at 6.17.35 AM.png
Screenshot 2025-10-03 at 6.17.45 AM.png
Screenshot 2025-10-03 at 6.17.56 AM.png
Screenshot 2025-10-03 at 6.18.04 AM.png
Screenshot 2025-10-03 at 6.18.16 AM.png
Screenshot 2025-10-03 at 6.18.26 AM.png
Screenshot 2025-10-03 at 6.18.33 AM.png
Screenshot 2025-10-03 at 6.18.41 AM.png
Screenshot 2025-10-03 at 6.18.48 AM.png
Screenshot 2025-10-03 at 6.18.55 AM.png
Screenshot 2025-10-03 at 6.19.03 AM.png
Screenshot 2025-10-03 at 6.19.15 AM.png
Screenshot 2025-10-03 at 6.19.21 AM.png
Screenshot 2025-10-03 at 6.19.29 AM.png

Branding

Screenshot 2025-10-03 at 7.23.36 AM.png
Screenshot 2025-10-03 at 7.23.45 AM.png
Screenshot 2025-10-03 at 7.23.52 AM.png
Screenshot 2025-10-03 at 7.24.36 AM.png
Screenshot 2025-10-03 at 7.24.19 AM.png
Screenshot 2025-10-03 at 7.24.29 AM.png

Late Summer, Early Fall
Brand Concept

Screenshot 2025-10-03 at 11.34.32 AM.png
Screenshot 2025-10-03 at 11.34.20 AM.png
Screenshot 2025-10-03 at 11.34.39 AM.png
Screenshot 2025-10-03 at 11.34.45 AM.png
Screenshot 2025-10-03 at 11.34.51 AM.png
Screenshot 2025-10-03 at 11.35.00 AM.png
Screenshot 2025-10-03 at 11.35.11 AM.png
Screenshot 2025-10-03 at 11.35.18 AM.png
Screenshot 2025-10-03 at 11.35.31 AM.png
Screenshot 2025-10-03 at 11.35.38 AM.png
Screenshot 2025-10-03 at 11.36.07 AM.png
Screenshot 2025-10-03 at 11.36.14 AM.png
Screenshot 2025-10-03 at 11.36.20 AM.png
Screenshot 2025-10-03 at 11.36.27 AM.png
Screenshot 2025-10-03 at 11.36.36 AM.png
Screenshot 2025-10-03 at 11.37.08 AM.png
Screenshot 2025-10-03 at 11.37.14 AM.png
Screenshot 2025-10-03 at 11.37.21 AM.png
Screenshot 2025-10-03 at 11.37.28 AM.png
Screenshot 2025-10-03 at 11.47.27 AM.png
Screenshot 2025-10-03 at 11.47.36 AM.png
Screenshot 2025-10-03 at 11.47.44 AM.png
Screenshot 2025-10-03 at 11.47.51 AM.png
Screenshot 2025-10-03 at 11.48.03 AM.png
Screenshot 2025-10-03 at 11.48.12 AM.png
Screenshot 2025-10-03 at 11.48.20 AM.png
Screenshot 2025-10-03 at 11.48.27 AM.png
Screenshot 2025-10-03 at 11.48.37 AM.png
Next

Swan Mirror