EXECUTIVE CREATIVE DIRECTOR | VISIONARY

J.McLaughlin | VP, Creative Director

2024 – Current

Lead and inspire the creative organization in shaping and evolving the J.McLaughlin brand across all consumer-facing touchpoints, ensuring a cohesive and compelling expression of the brand's heritage, product vision, and modern lifestyle positioning.

• Own the creative vision and brand storytelling, defining the visual and verbal identity across campaigns, digital, catalog, retail, social, public relations, partnerships, and experiential marketing.

• Lead all brand photography and content creation, overseeing concept development, creative direction, casting, styling, art direction, production, and post-production for seasonal campaigns, catalogs, ecommerce, and digital content.

• Direct integrated marketing creative, ensuring all customer-facing communications align with brand standards while driving engagement, consideration, and business growth.

• Oversee copywriting and brand voice, guiding all editorial, campaign, catalog, website, email, social, PR, and retail messaging to maintain a consistent and distinctive point of view.

• Partner closely with executive leadership, merchandising, design, marketing, ecommerce, retail, and public relations teams to align creative strategy with business priorities and growth initiatives.

• Lead brand events, collaborations, and experiential activations, creating meaningful opportunities to engage customers, influencers, media, and strategic partners.

• Drive innovation across creative channels, identifying emerging trends, technologies, and content opportunities that elevate the brand while honoring its heritage.

• Manage and mentor internal creative teams and external partners, including photographers, stylists, designers, copywriters, agencies, production teams, and creative consultants.


STARK | Creative Head of Brand & Content

8/2025 – Current

Lead and inspire the creative team in developing brand-defining marketing assets across digital, print, retail, and experiential channels.

    • Own creative brand direction & storytelling, ensuring consistent voice, tone, and visual identity across all consumer
and  trade touchpoints.

    • Oversee content creation for all marketing channels, including campaigns, email, social, website, print collateral, and
      showroom/wholesale communications.

     • Drive retail concepting and development, translating brand DNA into immersive in-store concepts that inspire designers
& clients.

     • Collaborate closely with the marketing growth team to align creative strategy with performance goals.

     • Concept and execute strategic events, partnerships, and collaborations, extending brand presence.

     • Manage external creative partners (designers, photographers, animators, agencies) and ensure execution aligns
with brand standards.

     • Guide creative innovation, staying ahead of design trends, AI technology, and industry shifts to evolve brand storytelling.

     • Maintain a balance of brand-building and performance-driven creative, elevating both awareness and measurable
business growth.

Consulting Creative Director

9/2024 - 8/2025

  • Leading two consulting projects focused on brand conception, campaign creative direction, and marketing strategy.

  • Overseeing the development of compelling brand narratives and integrated creative initiatives.

Marquee Brands | SVP, Creative Director & Creative Marketing Strategy

New York, NY | 2020 – 9/2024

  • Led conceptual direction, campaign creative, and marketing strategy across a diverse portfolio of high-profile brands, including Sur La Table, Martha Stewart, Motherhood, Body Glove, BCBG, Bruno Magli, and Emeril Lagasse.

  • Developed and executed multi-channel marketing campaigns, immersive activations, and branded experiences to elevate consumer engagement.

  • Integrated e-commerce strategy with brand storytelling, ensuring cohesive messaging and impactful digital presence.

  • Directed copywriting, graphics, and content creation to enhance brand identity and market relevance.

Parade | Consulting EVP, Creative Director, Campaign, Marketing & Brand Build

New York, NY | 2022 – 2023

  • Spearheaded all brand creative initiatives, including campaign direction, activations, and digital marketing strategy.

  • Developed and executed high-impact marketing campaigns that strengthened brand positioning and consumer engagement.

  • Led creative strategy for e-commerce, ensuring brand consistency and market differentiation.

  • Partnered with cross-functional teams to drive innovative storytelling, advertising, and revenue-driven initiatives.

Scout Studio | Consulting Creative Director & Founder

2004 – Current

  • Specializing in brand strategy, campaign direction, marketing activations, and digital content creation.

  • Developed and executed marketing initiatives, social media strategies, and experiential activations for top-tier clients, including Amazon, J.Crew, Todd Snyder, Madewell, Marc Jacobs, Banana Republic, Lacoste, Tommy Hilfiger, Target, Walmart, and Victoria’s Secret.

  • Led creative development for brand refreshes, market trend analysis, and storytelling initiatives.

OK Council | Founder & Chief Creative Officer

New York, NY | 2019 – 2022

  • Founded and built a niche menswear brand, developing distinct brand identity and market positioning.

  • Directed creative marketing, campaign development, and brand experiences to drive engagement and awareness.

Macy’s | SVP, Global Fashion Forecasting & Graphic Design

New York, NY | 2018 – 2019

  • Unified seasonal fashion, trend forecasting, and brand vision across all business segments, including apparel and home décor.

  • Led creative marketing initiatives that shaped consumer engagement and market positioning.

  • Partnered with cross-functional teams to develop trend-driven marketing strategies and in-store activations.

Victoria’s Secret | VP, Brand Creative & Creative Director

New York, NY | 2008 – 2017

  • • Developed seasonal campaign concepts and marketing strategies, integrating graphics, print, color, fabric, and silhouette direction.
    • Led brand identity and creative direction, ensuring cohesive visuals and messaging across all channels.
    • Identified white space opportunities and developed marketing campaigns to expand brand reach.
    • Launched Supermodel Essentials logo lounge, driving multi-million dollar sales in two seasons through strategic campaign direction.
    • Aligned seasonal campaign strategy with product storytelling and brand vision.
    • Partnered with product teams to create marketing-driven initiatives that increased store traffic and e-commerce sales.
    • Worked cross-functionally with social, visual, PR, digital, and marketing teams to execute brand campaigns.

J.Crew | Consulting Art Director | Mens, Madewell & Crewcuts

New York, NY | 2004 – 2006

  • Seasonal mood, concept & trend for menswear & crewcuts boys.  Categories include knits, sweaters, and lounge.

  • Graphic & print development.

Earlier Roles

  • American Eagle Outfitters | Design Director (2004 – 2005)

  • Abercrombie & Fitch | Senior Designer (2003 – 2004)

  • Gap / Old Navy | Designer, Mens/Boys/Newborn (2001 – 2003)

  • Jager Di Paola Kemp Design | Design & Production (1997 – 1998)

Education

  • M.F.A. Communication Design | Pratt Institute, New York, NY

  • B.A. English & Studio Arts | SMC, Colchester, VT | Honors


Let’s connect

jasonoranzo@gmail.com